How can you motivate action when your audience is unreceptive? In this webinar, Connie Feick, an award-winning communication professional from the IABC Greater Cincinnati .jpg)
chapter, shared real-life experiences and practical tips for meeting business goals by reaching and motivating audiences who are ambivalent or even downright belligerent. Play the recording. See the intro slides and presenter slides.
Connie manages the provider communications strategy for EyeMed Vision Care, a vision benefits company that’s part of the global company Luxottica. She spends her days writing and editing content, creating editorial calendars, overseeing contributor content and working with agencies and cross-functional peers on design, development and approvals of communications campaigns and messages.
Throughout her nearly two decade career at EyeMed, she’s created targeted messaging for all of EyeMed’s constituents, the most recent being eye doctors around the country.
Connie is also vice president of communications for the Greater Cincinnati chapter of IABC.