Digital technology is no longer the cordoned off domain of IT; it is being applied to almost every part of a company’s value chain, including work done by communicators. We need to understand the trends and complexities of topics such as artificial intelligence, machine learning, blockchain, virtual reality and big data. This November 13 webinar covers the top trending technologies and how they will impact our business communication activities. Play the recording. Download the intro slides and presenter slides.

Working to stay ahead of change and keep organizational communication relevant can best happen when we fully understand and embrace the technical side of the business.

The session helps you to:

  • Walk away with a better foundational understanding of complex tech trends and their impacts to your employees, customers and suppliers
  • Discover how organizations are creatively using technology now and what’s on the horizon
  • Begin to forecast changes that you will need to make to your communication tactics in 2020 and beyond

TracyTracy Imm, ABC, APR is a communication expert and leadership coach based in Maryland. She has held senior leadership positions with global and national brands in aerospace and defense, energy, senior housing and banking. Before launching her small business, she led the Public Affairs team at the Maryland Insurance Administration. She hosts her own podcast, Brave Girls with Tracy Imm, where she uses storytelling to empower other women.

Tracy holds a BA from McDaniel College, an MBA from the University of Baltimore and an MS in Business Technology Management from Stevenson University. You can learn more at

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