“Drive the Future” Regional Conference

More than 190 communication professionals from across our 17-state region and beyond attended the 2019 IABC Heritage Region Communication Conference Sept. 20 – 22 in Detroit, Michigan. Take a look at this quick wecome and recap video.With theme “Drive the Future,” a slate of top-notch marketing and communication keynoters and breakout speakers shared their insights:

  • Seeing Detroit as Detroiters See It, keynote speaker Aaron Foley, chief storyteller, City of Detroit
  • Becoming a Superstar Communicator, keynote speaker David Pitre, president, Davis & Company
  • Managing Your Brand Reputation in a Fragmented, Omnichannel Media World, keynote speaker Andy Hetzel, vice president of Corporate Communications, Blue Cross Blue Shield of Michigan
  • Engaging Employees and Stakeholders During Fundamental Company and Industry Transitions, keynote speaker Paula Silver, vice president of Communications, DTE Energy
  • Consumers in Control: The New Reality for Marketing and Communications, keynote speaker Brad Heureux, Founder and CEO, Zing Media Group
  • Communications Under Pressure; Are You Ready for the Next Crisis?, an interactive role playing session using real-life scenarios with Andrew Gilman, President & CEO, CommCore Consulting Group
  • Think Like Ink: Using Visual Notetaking to Engage Your Audience with Ink Factory Co-Founders Dusty Folwarczny and Lindsay Wilson
  • Advancing Inclusion and Diversity in Today’s Workplace with Rebecca Duff-Campbell, senior director of Talent & Rewards, Willis Towers Watson, and Karolyn Karl, director of Talent & Rewards, Willis Towers Watson
  • Where Does Podcasting Fit In Your Media Mix? with Tracy Imm, founder & CEO, Tracy Imm Worldwide LLC
  • Ensuring that Transformation Isn’t A Crisis with Courtney Boone, vice president of Global Communications, Westinghouse Electric Company

For the full list of 30+ conference speakers on topics from marketing and social media to employee communication, public relations, crisis communication and more, visit the conference website. You can read about the conference experience on social media using the official hashtag for the conference, #IABCHeritage19, as well as #DriveTheFuture.

Click the image below for the short recap video:recap video screen captureConference participants:

  • Learned from the best and improve communication knowledge and skills during nearly 30 professional development sessions, including keynote, breakout and extended sessions
  • Celebrated successes at the Silver Quill Awards luncheon
  • Made new friends and expanded networks to include colleagues in the Heritage Region’s 17 states
  • Savored the sights, sounds, and tastes of the nation’s top rising urban hot spot, at the popular Dine-Around event
  • Enjoyed a first-rate venue at the AAA Four Diamond Greektown Casino Hotel in the heart of the Greektown district
  • Saved money by paying just a fraction of the cost of other top conferences

Participants enjoyed the venue’s location in the heart of the bustling Greektown District and within walking distance of great restaurants, nightlife, sports arenas and live entertainment. Detroit was named one of the “10 Coolest U.S. Cities to Visit in 2018” by Forbes magazine.

IABC Detroit and the Heritage Region thank the following sponsors: Davis & Company, Blue Cross Blue Shield of Michigan, Toyota, DTE Energy, Internal Comms Pro, Cerkl, Franco, Barton Malow, Oakland Community College, Dragonfly Editorial, Business Wire, Willis Towers Watson, Eastern Michigan University, Michigan State University, Igloo Software, Ink Factory, Linx Consulting, LLC, and The Somerset Collection.

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