There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand and employer of choice.

This timely, informative session on March 24, 2020, provided valuable insight. Play the recording. Download the slides.

Topics included:

  • Global trends around the workforce of the future
  • Today’s best practices in equity, inclusion and diversity and planning for the future
  • Ways to incorporate relevant takeaways into your integrated communications strategy

Tracy Imm, ABC, APR is a communications expert and leadership coach based in Maryland. She has held senior leadership positions with global and national brands in aerospace and defense, energy, senior housing and banking. Her executive experience includes leading teams in customer service, finance, marketing & communications, talent acquisition & development, diversity & inclusion and corporate social responsibility.

Before launching her small business & coaching practice, Tracy led the Public Affairs team at the Maryland Insurance Administration. In her podcast, Brave Girls with Tracy Imm, she uses storytelling to empower other women. Tracy holds a BA from McDaniel College, an MBA from the University of Baltimore and an MS in Business Technology Management from Stevenson University. You can learn more at

Webinars can be used for CMP/SCMP communication certification maintenance (1 point). For information on certification, go to

Scroll to Top