Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways 
that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized in conjunction with the IABC DC Metro Chapter. Play the recording. Download the intro slides and the presenter slides.
Jim has helped practitioners shape communication to contribute to results including these:
– FedEx improved global sales by 23% and increased ROI by 1,447% in Los Angeles.
– ConAgra Foods reduced accidents in its plants by as much as 50% and reduced turnover and absenteeism by 27% and 24% respectively.
– Owens Corning improved productivity by 9%, cut accidents by 82% and generated a 14% increase in return on net assets.
– An ITT operation in Texas improved on-time delivery by more than 30%.
Jim is an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people.
Previously, Jim was a principal, vice president and global leader of a Towers Perrin (now Willis Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice.
His book, The Leadership Solution, immediately became a popular treatise on leadership, change management management and creating high performance organizations.
A regular contributor to many business publications and frequently quoted in business journals, Jim has taught at the graduate schools of business at George Washington University, Villanova University, The University of St. Thomas and Hamline University. He speaks regularly at leadership groups and professional associations.