On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to.
Join IABC Toronto and Jason Miller, Digital Marketing Manager at York University and Instructor at the Schulich School of Business, as he takes us through a new property designed for the future of measurement.
Throughout his career in higher-education, Jason has played a pivotal role in elevating institutional brands, recruitment, and reputation through digital properties. He has a long and successful track record of managing innovative content curation, building seamless cross-channel user experiences, developing strong online communities, evaluating analytical success, and creating brand recognition through impactful marketing campaigns.