WEBINAR: Magic Words: What to Say to Get Your Way

— Brought to you by IABC Philadelphia

Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect.

But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

Magic Words provides an inside look at the new science of language and how you can use it.

Join us Thursday June 15, 12 pm – 1 pm and learn to leverage the power of words to:

  • persuade clients, captivate audiences, and deepen social connections
  • ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact
  • motivate a team, persuade a customer, or get a whole organization to see things differently

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic WordsContagiousInvisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

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