WEBINAR: Harnessing the power of generative AI for communication: Making the tools work for you

— Brought to you by IABC Heritage Region and Davis & Company

Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). And now generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. 

Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. So how do you stand out in your role as a communicator? Leading communication experts from Davis & Company, Alyssa Zeff and Melissa Bass, will empower you to demonstrate your value as a strategic advisor while leveraging generative AI.

Join us Thursday, June 15 at 1 pm as we explore:

  • Understanding your role as a strategic advisor and how to leverage AI in your work
  • Best practices for using generative AI to enhance tactical tasks like content creation
  • Risks/ethical concerns of generative AI and how to manage them

This will be an interactive presentation, so come prepared with questions and a willingness to try new things!

Alyssa Zeff brings more than 20 years of both agency and in-house communication experience to her leadership role at Davis & Company. She offers strategic counsel, communication planning, project management and creative implementation skills to clients, including Pfizer, Alexion, United Therapeutics and BlackRock.

Before joining Davis & Company, Alyssa was the senior director of global corporate communications and public relations for BD, a leading global medical technology company, where she oversaw all internal communications, corporate communications and public relations worldwide. Her career began at PR agencies in New York City where she promoted leading sports, consumer, food and health care brands.Alyssa holds a Bachelor of Arts degree in communications studies from Vanderbilt University in Nashville, Tennessee.

Melissa Bass leads communication strategies that inform, engage and inspire our clients and their employees.

She brings more than 15 years of corporate communication experience with large companies, including Sony Corporation of America, Toys”R”Us and Wyndham Worldwide. Most recently, she led employee communication and engagement at the United States Golf Association (USGA). Melissa also served as an adjunct professor of communication at William Paterson University.

Melissa holds a bachelor’s and master’s degree in corporate communication from Rowan University. 

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