jeffmackey

Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized

More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect

There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities when leaders and other financial decision-makers perceived that their work didn’t add value in a way that exceeded their costs. The same is happening to professional communicators all over the world, and it’s time to take action now