jeffmackey

COMMUNICATING ACROSS MULTIPLE AUDIENCES

What insights can help you drive results when engaging multiple audiences across a variety of channels and platforms? Curt Dudley, director of broadcast services at James Madison University in Harrisonburg, VA, shared his thoughts and experiences on this subject in an IABC Heritage Region video webinar on July 17. Play the recording. See slides with […]

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ENGAGE YOUR AUDIENCE WITH REAL-LIFE STORIES: VIBRANT EXAMPLES FROM CIVIC STORYTELLING

Your organization may already include storytelling as part of a strong communication strategy. Perhaps you’ve brought that strategy to life. But how often are those stories striking a chord that engages and motivates your audience? What channels are you using to get the word out? How can you be sure you’re making a difference? More

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Breakout Speakers Announced for ‘Drive the Future’ Communication Conference

The International Association of Business Communicators (IABC) Heritage Region announced additions to its speaker lineup for the 2019 IABC Heritage Region Communication Conference at the Greektown Casino-Hotel in Detroit on Sept. 22-24. Those additional speakers include: How Toyota Transitioned from Recalls to Recovery: Curt McAllister, 2018 IABC Detroit Communicator of the Year and manager, Midwest Public Relations, Toyota

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Keynote Speakers Announced for 2019 IABC Heritage Region

A slate of top-notch marketing and communication professionals will headline this year’s International Association of Business Communicators (IABC) Heritage Region “Drive the Future” Communication Conference, taking place Sept. 22-24 at the Greektown Casino-Hotel in Detroit, Michigan. “Our ‘Drive the Future’ conference packs the most compelling communication speakers, case studies, best practices and interactive sessions into

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EVENT PR AND PLANNING: HOW FORD REINVENTED MICHIGAN CENTRAL STATION

How can communication professionals make a marked difference in launching the revitalization of a significant public landmark? IABC Heritage Region webinar attendees recently heard an inspiring experience and gained practical take-aways. View the recording. Download the slides. Download a Ford newsletter focused on the ongoing project. Last year Ford Motor Company acquired the iconic Michigan Central Station

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2019 Silver Quill Call for Entries Now Open!

The IABC Heritage Region Silver Quill awards have been a hallmark of communication excellence for more than 15 years. This prestigious award is a distinction of excellence within the communication profession. Our Goal Whether your success has been in communication management, research, education and training, or tactical skills, we’ve got you covered. Take a look

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Get ready to “Drive the Future!”

That’s our theme for the 2019 IABC Heritage Region Communication Conference, which we’re bringing to Detroit on Sept. 22-24. Our planning committee is developing an incredible professional development event and we need your help to shift into high gear! We are seeking volunteers for a number of roles. Many only require a couple of hours

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“What’s in it for me?” – Way more than I ever thought! My thoughts and experience at the 2018 IABC Heritage Region Conference

IABC Heritage Region Conference scholarship recipient Shannon McCarthy reflects on her experience at the conference in Richmond, Va. Shannon is the co-director of social media for the Detroit Chapter of IABC. She and the Detroit board can’t wait to host the 2019 conference. I tend to be one of those people that likes to be

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3 Internal Communication Insights from the IABC Heritage Region Conference

Staffbase was thrilled to continue its relationship with IABC as a sponsor for The 2018 IABC Heritage Region Conference! We were so excited that we decided to fully embrace the communication revolution theme by arriving in costume! We learned so many invaluable lessons from our fellow communication professionals who shared new ideas on how to make

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Engaging Employees Through Your Onboarding Process: Part 2

In part 2 of this series, we will explore how to plan, conduct and evaluate an effective onboarding program. Think of your onboarding programs as a means to set employees up for success in their new roles and to build a foundation for positive, long-term impact on the organization. It is less expensive and time-consuming

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Engaging Employees Through Your Onboarding Process: Part 1

Imagine starting at a new job, full of excitement for your future. However, when you arrive, you can’t seem to find your boss, so you have a seat in the waiting area. Five minutes go by and employees hurriedly funnel into work without giving you so much as a glance. After 10 minutes of waiting

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Why Communicators Need Project Management Skills

Last month, I led a workshop on project management for 100 public relations leaders as part of the PRSA International Conference. On November 12th I’ll be teaching the same workshop to members of the International Association of Business Communicators at the Heritage Regional Conference being held in Richmond, Virginia. I have found that investing in my

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Eight employee communications lessons from an historical merger

I thrive with change. In fact, within six months after I arrived at DuPont in 2015, we had a new CEO, a $1B cost-restructuring initiative and a $130B mega merger with Dow. My reaction was, “Alrighty then, now we’re picking up some speed.” I wasn’t always this way, and I know all too well that

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Managing Fake News in the Real World

As you may remember, in 2016, Oxford Dictionaries named “post-truth” as the word of the year, beating out noteworthy competitors such as “adulting,” “woke” and perhaps my personal favorite, “coulrophobia,” which refers to “the extreme or irrational fear of clowns.” So why, then, was “post-truth” 2016’s word of the year rather than one of its

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If 20-30 percent of your workforce consisted of contractors, would you change how you communicate with them?

Chances are it’s already that big: the gig economy and what it means for employee communications and engagement Heads up, employee communicators. There’s a big change wave here, demanding we change how we think about applying our craft to an exploding number of contract workers. It’s called the gig economy — the trend of employees

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WEBINAR: WHAT IS A DIGITAL WORKPLACE AND WHY SHOULD YOU CARE?

You know what an intranet is … but what’s a digital workplace, and how can it affect your business? Play the recording and view slides from a thought leadership webinar presented Oct. 24, 2018, by Dennis Pearce, Sr. Solution Strategy Consultant, Igloo Software. This webinar is free to IABC members. Help your organization become more agile,

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WEBINAR: THINKING ABOUT IABC CERTIFICATION?

IABC certification provides a great opportunity to demonstrate your knowledge and expertise. And  it could help you land your next big opportunity or perform at a higher level in your current role. Download these resources, download the slides and play the recording from this special certification prep webinar, presented on October 16, 2018, by Deb Hileman, CMP,

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COMMUNICATION COMPETENCY WEBINARS

2018 Communication Professional Competency Series Don’t miss this series of webinars organized in response to IABC member research. The presenter is Jim Shaffer, an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of advisers devoted to improving strategy execution through strong leaders and engaged people. Jim

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2018 Heritage Region Conference stipend offer for student members

Interested in attending the 2018 Heritage Region Conference? Apply for a Heritage student stipend to help offset conference expenses. IABC is looking to student members like you to make an impact in our organization and in the larger communication community. So, the IABC Heritage Region is offering a stipend exclusively for IABC member students. Up

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