Regional Conference

Silver Quill Call for Entries Now Open! Deadline Extended to July 11, 2018

/ Regional Conference / , , / 2 minutes of reading

The IABC Heritage Region Silver Quill awards program recognizes excellence in communication in multiple and varied disciplines. Silver Quill awards are earned by outstanding professionals in our region who have proven that their communication programs effectively furthered the goals of their organizations, clients or causes—boosting revenues, reducing cost and motivating audiences to a desired action. […]

Silver Quill Call for Entries Now Open! Deadline Extended to July 11, 2018 Continue Reading »

RTD Person of the Year honoree: Jack Berry, president of Richmond Region Tourism

/ Regional Conference / 7 minutes of reading

Jack Berry was sitting in his office at the Richmond Centre in 1992 when he received a surprise visit. City Manager Robert C. Bobb came by to give Berry, then the convention center’s general manager, a mission he couldn’t refuse: Report the next day to the president’s office of the Richmond Metropolitan Convention and Visitors

RTD Person of the Year honoree: Jack Berry, president of Richmond Region Tourism Continue Reading »

Richmond named one of the ‘10 Coolest U.S. Cities to Visit’ by Forbes.com

/ Regional Conference / , , / 1 minute of reading

Whether it’s craft beer, local restaurants, or small businesses, Richmond has made quite the impression on Tom Marchant, the co-founder and owner of Black Tomato, an award-winning and world-renown travel company. Marchant calls Richmond “buzzing with young energy and signature southern charm.” He went on to say Richmond’s culinary offerings are “cutting-edge and reason enough

Richmond named one of the ‘10 Coolest U.S. Cities to Visit’ by Forbes.com Continue Reading »

From ‘humdrum to happening:’ Richmond named a top 10 U.S. travel destination for 2018

/ Regional Conference / 4 minutes of reading

Another trophy for the virtual trophy case, another notch in Richmond’s ever-expanding proverbial belt. Lonely Planet, a global travel guide publisher, has named Richmond among its top 10 U.S. destinations for 2018. Specifically, Richmond ranked seventh on this year’s “Best in the U.S.” list. Described by Lonely Planet as “flipped from humdrum to happening,” Richmond

From ‘humdrum to happening:’ Richmond named a top 10 U.S. travel destination for 2018 Continue Reading »

2017 IABC Heritage Region Silver Quill Award Recipients

/ Regional Conference / , , / 3 minutes of reading

2017 SILVER QUILL AWARD OF EXCELLENCE WINNERS Division 1: Communication Management Aubrey Masulis, Krista Souto, Mary Yanocha, Global Tax Management (GTM), “GTMpower Data Management Product Launch Initiative”, Category: Marketing, Advertising and Brand Communication view entry Chantale Marchand, Ernesta Rossi, Peter Turkington, Cyrus Mavalwala, ABC, Advantis Communications (www.advantiscomm.com) , “Growing IMAGINiT’s thought leadership at Autodesk University“, Category: Media Relations view

2017 IABC Heritage Region Silver Quill Award Recipients Continue Reading »

Inclusiveness is all about the human experience

/ Regional Conference / , , , , , , , / 3 minutes of reading

In 1917, my maternal great-grandmother, Margaret Wilkerson, was murdered by the Ku Klux Klan. Her only crime was that she was a black woman, born and raised in the Jim Crow era south when society and policies were not kind to African Americans. Her perpetrators were never brought to justice. My grandmother was just three

Inclusiveness is all about the human experience Continue Reading »

Inside Look: Priming the Pipeline

/ Regional Conference / , , , , / 3 minutes of reading

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and

Inside Look: Priming the Pipeline Continue Reading »

Make 90 Seconds Last a Month…or Longer

/ Regional Conference / , , , , , , , / 3 minutes of reading

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of

Make 90 Seconds Last a Month…or Longer Continue Reading »

The Secret Respectfully Authentic Leaders Know

/ Regional Conference / , , , , , , / 3 minutes of reading

Respectful authenticity is about this constant process of being truthful – first with yourself and then with others. To say the things that need to be said. And to do it in a kind and respectful way.  Being authentic isn’t about saying whatever you think or feel. That’s going to be damaging to either you

The Secret Respectfully Authentic Leaders Know Continue Reading »

CMP and SCMP Certification Exams Slated for Day Before Start of Heritage Region Conference 2017

/ Regional Conference / , / 4 minutes of reading

IABC/Pittsburgh and IABC/Heritage Region have been selected to co-host both certification exams currently offered through the Global Communication Certification Council (GCCC) prior to the start of Heritage Region Conference 2017. The two GCCC exams are the Communication Management Professional Certification (CMP) and the Senior Communication Management Professional Certification (SCMP). This is the first time that

CMP and SCMP Certification Exams Slated for Day Before Start of Heritage Region Conference 2017 Continue Reading »

Conference Content: Striking a Balance Between the Science and the Art of Communications

/ Regional Conference / , , , , / 2 minutes of reading

This year marked my second opportunity to attend the IABC Heritage Region Conference. The first was as a speaker and a representative of Melcrum, now a CEB Company, back in 2014, and this year it was both as an independent consultant and a sincerely grateful scholarship recipient. Thanks in part to my tenure as a

Conference Content: Striking a Balance Between the Science and the Art of Communications Continue Reading »

How was Heritage Region Conference like Yoga?

/ Regional Conference / , , , , , / 2 minutes of reading

  The recent Heritage Region Conference in Columbus was my introduction to an IABC conference. I am grateful that I was able to attend on a scholarship, provided by the Region. It was an amazing two days. Taking part in the conference was like a good yoga session! I came away standing taller and breathing

How was Heritage Region Conference like Yoga? Continue Reading »

Level Set for Great Design

/ Regional Conference / , , , , , , , , / 4 minutes of reading

It’s a fast-paced world where everyone has an impending deadline that they are up against. Be it an internal newsletter that needs to go out, a product launch or even an annual report. It’s important to take a look at whether your internal communication team has the bandwidth and expertise to take on a larger-than-life

Level Set for Great Design Continue Reading »

Communication most desired soft skill in business

/ Regional Conference / , , / 1 minute of reading

It’s very exciting to know that we still have an amazing opportunity to teach, advise, guide and counsel our companies, colleagues and communities! Check out this list of the 20 most popular online classes this year. Communication courses are listed three times! There is no shortage of skills you can learn in this world. The

Communication most desired soft skill in business Continue Reading »

Best communication practices require year-round benefits campaigns: Part 2

/ Regional Conference / , , / 3 minutes of reading

This article continues last week’s about the increasing need for year-round benefits open enrollment communications. This week our focus is on the finances of benefits elections with emphasis on incentives and taxes. Here are a few reasons why communicating once a year in the Fall may no longer be enough: The consequences of making a

Best communication practices require year-round benefits campaigns: Part 2 Continue Reading »

Best practice communications – communicating health benefits year-round: Part 1

/ Regional Conference / , , / 2 minutes of reading

Open enrollment communications used to happen annually. Not any longer. Changes to health care have turned benefits communications into year-round campaigns with heavy education and training components. In addition to health benefits enrollment communications that traditionally happen between September and November, there are now good reasons to plan separate but related campaigns in December/January, in March/April, and in

Best practice communications – communicating health benefits year-round: Part 1 Continue Reading »

Three ways employee communications can be more strategic

/ Regional Conference / , , / 2 minutes of reading

Most groups want to be strategic, but we often make assumptions about what that might look like. I addressed the topic of strategic communications at a high level here. This time, I want to be more specific about the tactics of strategy. What can employee communications specifically do to be more strategic, support change, and

Three ways employee communications can be more strategic Continue Reading »

How Improvisation Can Drive Innovation

/ Regional Conference / , / 4 minutes of reading

Innovation! The word strikes both excitement and fear in the hearts of the leaders with whom I work. I have good news – true innovation is grounded in everyday behaviors, and improvisation is your guide. Improvisers arrive onstage without a script yet must create entire one-act plays on the fly. It sounds terrifying, yet improv

How Improvisation Can Drive Innovation Continue Reading »

Scroll to Top