Regional Conference

Discover The Secrets to Effective Online Reputation Management, Part 2

My mentor once told me, “Running a business would be so much easier if we didn’t have to deal with customers and employees.” While I can empathize with the statement, it is not a realistic. Since your business will always have customers, statistically speaking, a subset of those customers will be unhappy.  That reality drives …

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Three misconceptions about change

Experts from the Harvard Business Review to IBM to Forbes/Towers Watson agree that change programs are successful about 25 percent of the time. It follows that if you are doing what everyone else is doing, you can expect to fail 75 percent of the time. So what are some of the biggest misconceptions about change? Here are three …

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Discover The Secrets to Effective Online Reputation Management, Part 1

Your brand is shaped by your customers online. Currently, 38 percent of customer complaints appear on review and social media sites. According to research by Harvard Business School, a single point increase in a Yelp five-star rating can increase revenue between five and nine percent. More importantly, brands can increase customer advocacy by up to …

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Discover the Possibilities: 2016 IABC Heritage Conference student session

Discover the Possibilities: The 2016 IABC Heritage Conference student session Preparing for a career in communications, marketing or a related field? Set aside Sunday, Oct. 9, for the IABC Heritage Region’s special pre-conference student session. All students pursuing an undergraduate or graduate degree are welcome to attend. Activities take place at the Renaissance Downtown Columbus …

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