Webinar Recaps

MEETING YOUR CUSTOMERS WHERE THEY ARE … ON VIDEO

More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect …

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CONNECTING EQUITY, INCLUSION AND DIVERSITY TO REPUTATION MANAGEMENT AND ORGANIZATIONAL RESULTS

There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand …

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ARE YOU A COMMODITY? THREE WAYS PROFESSIONAL COMMUNICATORS CAN AVOID THE TRAP

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities when leaders and other financial decision-makers perceived that their work didn’t add value in a way that exceeded their costs. The same is happening to professional communicators all over the world, and it’s time to take action now …

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ARE YOU READY FOR GLOBAL TECHNOLOGY TRENDS?

Digital technology is no longer the cordoned off domain of IT; it is being applied to almost every part of a company’s value chain, including work done by communicators. We need to understand the trends and complexities of topics such as artificial intelligence, machine learning, blockchain, virtual reality and big data. This November 13 webinar …

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BREAKING THROUGH THE WALL: COMMUNICATING TO A CHALLENGING AUDIENCE

How can you motivate action when your audience is unreceptive? In this webinar, Connie Feick, an award-winning communication professional from the IABC Greater Cincinnati chapter, shared real-life experiences and practical tips for meeting business goals by reaching and motivating audiences who are ambivalent or even downright belligerent. Play the recording. See the intro slides and …

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COMMUNICATION CERTIFICATION TIPS, BENEFITS AND PREP FOR SEPTEMBER

Why should you consider becoming a Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) through the Global Communication Certification Council (GCCC®)?  Certification is a way to track growth, plan your next steps and demonstrate your credentials to your employer, colleagues and the community. In this webinar, Deb Hileman, SCMP, a member of the …

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