Webinar Recaps

THE 2020 JOB OF THE WEEK COMMUNICATION SURVEY REVIEW

Webinar attendees recently heard compelling insights from IABC Fellow Ned Lundquist, editor and publisher of the Job of the Week newsletter, and Frank Strong, founder and president of Sword and the Script Media, as they shared 2020 survey results involving top issues, trends and best practices for communication, public relations and public affairs professionals. Play …

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MANAGING COMMUNICATION FOR RESULTS AND VALUE

Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized …

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MEETING YOUR CUSTOMERS WHERE THEY ARE … ON VIDEO

More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect …

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CONNECTING EQUITY, INCLUSION AND DIVERSITY TO REPUTATION MANAGEMENT AND ORGANIZATIONAL RESULTS

There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand …

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ARE YOU A COMMODITY? THREE WAYS PROFESSIONAL COMMUNICATORS CAN AVOID THE TRAP

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities when leaders and other financial decision-makers perceived that their work didn’t add value in a way that exceeded their costs. The same is happening to professional communicators all over the world, and it’s time to take action now …

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ARE YOU READY FOR GLOBAL TECHNOLOGY TRENDS?

Digital technology is no longer the cordoned off domain of IT; it is being applied to almost every part of a company’s value chain, including work done by communicators. We need to understand the trends and complexities of topics such as artificial intelligence, machine learning, blockchain, virtual reality and big data. This November 13 webinar …

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