Magic Words: What to Say to Get Your Way

Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect.

But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

Magic Words provides an inside look at the new science of language and how you can use it.