Media Readiness for Communications Professionals

Learn how to prepare your spokesperson and yourself for media interviews. Shift your mindset about what and how to prepare for media interviews. Learn why people don’t stay on message and how to fix it. Hear a five-point strategy for answering questions.

This is not your parents’ media training session, so to speak; there will not be a litany of do’s and don’ts. Rather, this session will give you a new lens on preparing for successful encounters with reporters.