According to communication experts, one of the key questions people ask to determine whether to read a piece — or toss it is, "Is it easy to read?" In this session, you'll learn how to: Measurably boost readability with our 6-step system. Use a cool, free tool to measure and manage reading ease. Figure out […]
IABC DC is a strategic partner of the Mid-Atlantic MarCom Summit on November 2 at Capital One Hall in Tysons, Virginia. Learn, grow, and connect at the region’s largest marketing, advertising and communications conference! Guests will gain valuable insights and practical knowledge from industry experts. Attendees will also network with senior level professionals, build new […]
In this webinar, learn how to engage and communicate using personas to segment and target your audience. Using personas is about finding a way to communicate messages to a global audience that are designed with a specific someone in mind, rather than a generic 'everyone.' The aim of personas is to group our people in […]
No, your CEO doesn’t need a new golfing partner. But chances are your CEO or other senior executives need more people focused on their goals and what keeps them up at night. That’s where your strategic communication plan comes in. It’s much more than a timeline of tactics to be executed. Strategic comms should support […]
In this one-hour webinar, Arik Hanson will help you improve your social media writing as you seek to drive more engagement and awareness with your digital marketing strategies while simplifying your processes.
Discover the intricate world of next-gen intranets and their unexpected potential to revolutionize business communications. We’ll explore how internal comms professionals can contribute to increased profitability by expanding their roles.
Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, will join IABC Philly president Rick Alcantara for a robust discussion on the current state of ethics in public relations. We'll dive into issues such as artificial intelligence, DEI, disinformation, and media credibility.
This session offers valuable tips and insights for everyone – including those just starting with generative AI and more advanced users, as well as skeptics and AI advocates. In this session, you’ll learn how the department fosters a culture of daily generative AI use across diverse applications. You’ll also learn how to develop practical use […]
Most enterprise businesses establish a no-politics-at-the-office policy for employees. But the fact is, many office norms have roots in political activism. Pursuing DEI communications can leave internal communications pros vividly aware of either alienating a silent part of their workforce, or creating DEI comms so bland as to be ineffective. In this closed-circle, confidential discussion […]
When it comes to a job search or managing your career, you need to TRUST and feel good about yourself. You need to TRUST that your plan will get you there and you need to build TRUST in the hiring manager or your supervisor that you are the right person for the role. -No Cost […]
As an internal communications pro, you are the visible face for the company to employees. As you determine your own next step development goals, you can get pulled into many potential directions, asked to do everything from intervening in policy disagreements to help with creating employee engagement programs. In this session, we'll discuss how you […]
In this information-packed session, you’ll discover 10 tactics that will get your target to open, read, and respond to your email without even thinking about it! See numerous examples from various verticals, and leave ready to create insanely effective emails that prompt automatic action.