Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and …
84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of …
Respectful authenticity is about this constant process of being truthful – first with yourself and then with others. To say the things that need to be said. And to do it in a kind and respectful way. Being authentic isn’t about saying whatever you think or feel. That’s going to be damaging to either you …
The Secret Respectfully Authentic Leaders Know Continue Reading »
IABC/Pittsburgh and IABC/Heritage Region have been selected to co-host both certification exams currently offered through the Global Communication Certification Council (GCCC) prior to the start of Heritage Region Conference 2017. The two GCCC exams are the Communication Management Professional Certification (CMP) and the Senior Communication Management Professional Certification (SCMP). This is the first time that …