Jeanne walked out of the CEO’s office in a daze. Tom had just reviewed the results of the annual employee opinion survey with her. Scores had plummeted, and verbatim comments were harsh. Employees reported low morale as well as distrust of Jeanne and her senior leadership team. As the Chief Information Officer responsible for an …
Communicate to Win: Three Traits Leaders Need to Get Started Continue Reading »
Millennials are rapidly becoming the largest demographic in the workforce. As a result, businesses must accommodate the needs of this important generation. While some companies already are changing their methods of communications, others are just maintaining the status quo. Join Jeff Corbin, CEO and Founder of APPrise Mobile, at the IABC Heritage Conference in Columbus, …
In the highly segmented, complex world of digital media, results and analytical data can be obtained on a real-time basis. However, the challenge is being able to calculate the return on investment (ROI) of this never-ending stream of information and communicate it to those decision-makers who sign off on marketing budgets. When you have multi-faceted …
Digital Media ROI: How to Determine Its Effectiveness Continue Reading »
He did it with mobile, with much success. Now, Mark Zuckerberg says, “Right now, the big theme and strategy that we’re executing is that we’re going to become video-first.” On track to becoming the most valuable company in the world, Facebook’s focus on video is not surprising. From a communication standpoint, the most powerful medium …