In the highly segmented, complex world of digital media, results and analytical data can be obtained on a real-time basis. However, the challenge is being able to calculate the return on investment (ROI) of this never-ending stream of information and communicate it to those decision-makers who sign off on marketing budgets. When you have multi-faceted …
Digital Media ROI: How to Determine Its Effectiveness Continue Reading »
He did it with mobile, with much success. Now, Mark Zuckerberg says, “Right now, the big theme and strategy that we’re executing is that we’re going to become video-first.” On track to becoming the most valuable company in the world, Facebook’s focus on video is not surprising. From a communication standpoint, the most powerful medium …
If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y. Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider. While working in corporate communications, I collaborated with people from different backgrounds. Together, …
3 Lessons Learned from a Successful Change Communications Strategy Continue Reading »
Everywhere we turn we hear people talk about executive presence. From business to politics, people who lead look for a secret sauce to stand out in a crowd or take command of a room. This may be why, according to the Conference Board, developing presence is the top reason executives in the U.S. hire coaches. …
Executives need more than presence to be present Continue Reading »