The IABC Heritage Region serves members in 17 U.S. states plus Washington, D.C.

We support IABC's mission by serving Region members, primarily through providing guidance, support, and development opportunities for Chapter leaders; fostering growth within the Region; and serving as a communication conduit between members, chapters, and the IABC Executive Board.

Digital Media ROI: How to Determine Its Effectiveness

In the highly segmented, complex world of digital media, results and analytical data can be obtained on a real-time basis. However, the challenge is being able to calculate the return on investment (ROI) of this never-ending stream of information and communicate it to those decision-makers who sign off on marketing budgets. When you have multi-faceted …

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Where is video going next?

He did it with mobile, with much success. Now, Mark Zuckerberg says, “Right now, the big theme and strategy that we’re executing is that we’re going to become video-first.” On track to becoming the most valuable company in the world, Facebook’s focus on video is not surprising. From a communication standpoint, the most powerful medium …

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3 Lessons Learned from a Successful Change Communications Strategy

If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y. Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider. While working in corporate communications, I collaborated with people from different backgrounds. Together, …

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Executives need more than presence to be present

Everywhere we turn we hear people talk about executive presence. From business to politics, people who lead look for a secret sauce to stand out in a crowd or take command of a room. This may be why, according to the Conference Board, developing presence is the top reason executives in the U.S. hire coaches. …

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Using Plain Language to Inspire Results

Why use plain language when there are so many big, impressive words out there waiting for their chance in your project? Plain language advocates say that simple words, direct phrases and short sentences are the keys to sharing information with all audiences. Writing clear and concise communications can be hard work, but it will get …

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Discover The Secrets to Effective Online Reputation Management, Part 2

My mentor once told me, “Running a business would be so much easier if we didn’t have to deal with customers and employees.” While I can empathize with the statement, it is not a realistic. Since your business will always have customers, statistically speaking, a subset of those customers will be unhappy.  That reality drives …

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