We support IABC's mission by serving Region members, primarily through providing guidance, support, and development opportunities for Chapter leaders; fostering growth within the Region; and serving as a communication conduit between members, chapters, and the IABC Executive Board.
Experts from the Harvard Business Review to IBM to Forbes/Towers Watson agree that change programs are successful about 25 percent of the time. It follows that if you are doing what everyone else is doing, you can expect to fail 75 percent of the time. So what are some of the biggest misconceptions about change? Here are three …
Your brand is shaped by your customers online. Currently, 38 percent of customer complaints appear on review and social media sites. According to research by Harvard Business School, a single point increase in a Yelp five-star rating can increase revenue between five and nine percent. More importantly, brands can increase customer advocacy by up to …
Discover The Secrets to Effective Online Reputation Management, Part 1 Continue Reading »
College senior wins Elizabethtown College/IABC Harrisburg’s IABC Award of Excellence Jaclyn Farrell, a senior Communications major, received the 2016 IABC Award for Excellence in Corporate and Institutional Communication at the Elizabethtown College annual awards banquet held in April. The award, sponsored by IABC Harrisburg, is presented to the Elizabethtown College student who best demonstrates and …
College senior wins Elizabethtown College/IABC Harrisburg Award Continue Reading »
Penn State University Students Win Gold Quill Award of Merit A team of seven Penn State University students has earned a Gold Quill Award of Merit for a communication-based project aimed at empowering citizens in the Pittsburgh community of Homewood. In a senior-level class project, Rebranding an Urban Community, the team developed a media toolkit …
Penn State University Students Win Gold Quill Award of Merit Continue Reading »
Discover the Possibilities: The 2016 IABC Heritage Conference student session Preparing for a career in communications, marketing or a related field? Set aside Sunday, Oct. 9, for the IABC Heritage Region’s special pre-conference student session. All students pursuing an undergraduate or graduate degree are welcome to attend. Activities take place at the Renaissance Downtown Columbus …
Discover the Possibilities: 2016 IABC Heritage Conference student session Continue Reading »
Results of the 2015 Member-At-Large Survey Since we do not always get to meet face-to-face, last December I sent out an on-line survey to learn more about what members are thinking. Here are the results: First, members ranked these Professional Development opportunities (5 choices with #1 as most popular) 1. Webinars 2. Heritage Conference 3. …