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A Leader’s Guide to Taking a Stand on Social Issues: The Rubik’s Cube of Reputation

Reputation is currency for an organization but achieving brand equity with all stakeholders that you can take to the bank requires a shift in thinking. Discover how to conduct a reputation risk assessment and develop proof points for influencing leadership to prioritize reputation.

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Future Watch 2024-2025: Key Trends and Event Public Relations Pros Should Have on Their Radar in the Coming Year

What are the potential trends and events to watch in the coming year? By applying a futurist mindset, you’ll learn how to scan for signals of change, how to prepare for game-changing events, and how the action you (and your organization) take today matters in achieving the future you want tomorrow.

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Webinar: How to Make ChatGPT Work for You: Lessons Learned at Mayo ClinicWebinar:

— Brought to you by IABC Philadelphia Join us February 19, 12:00 pm – 1:00 pm This session offers valuable tips and insights for everyone – including those just starting with generative AI and more advanced users, as well as skeptics and AI advocates.  In this session, you’ll learn how the department fosters a culture of daily

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Make Your Message Matter with Accessible Comms

The power of communication is in the ability to connect with emotion to change hearts and minds. When your digital content isn’t accessible for everyone, including people with disabilities, you’re leaving people behind. You don’t need a big team or a big budget to make a big impact. There is a clear connection between accessibility

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Mastering the Art of Prompt Engineering for Strategic Communicators

Generative AI is transforming every level of strategic communications, offering unimaginable opportunities for innovation, creativity, and efficiency. And while the hype is everywhere, real-world use cases are hard to come by. How are the super creators–those who have mastered AI–using AI in the practice of communications? What efficiencies are they achieving and how are they

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The Promise and Perils of AI-Enabled Synthetic Media

This session explores the dynamic world of synthetic media, focusing on its pivotal role in modern communication strategies. Synthetic media, including AI-generated text, deepfakes, and virtual influencers, offer communicators novel ways to engage with diverse audiences, but it also presents unique challenges that must be carefully navigated.

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