As an internal communications pro, you are the visible face for the company to employees. As you determine your own next step development goals, you can get pulled into many potential directions, asked to do everything from intervening in policy disagreements to help with creating employee engagement programs. In this session, we’ll discuss how you […]
Scope Creep in Internal Comms Continue Reading »
Most enterprise businesses establish a no-politics-at-the-office policy for employees. But the fact is, many office norms have roots in political activism. Pursuing DEI communications can leave internal communications pros vividly aware of either alienating a silent part of their workforce, or creating DEI comms so bland as to be ineffective. In this closed-circle, confidential discussion
Differing Organizational Viewpoints on DEI Continue Reading »
Discover the intricate world of next-gen intranets and their unexpected potential to revolutionize business communications. We’ll explore how internal comms professionals can contribute to increased profitability by expanding their roles.
From Intranets to Increasing Profits Continue Reading »
— Brought to you by IABC Philadelphia Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, will join IABC Philly president Rick Alcantara for a robust discussion on the current state of ethics in public relations. We’ll dive into issues such as artificial intelligence, DEI, disinformation, and media credibility.
The State of Ethics in PR Continue Reading »
Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, will join IABC Philly president Rick Alcantara for a robust discussion on the current state of ethics in public relations. We’ll dive into issues such as artificial intelligence, DEI, disinformation, and media credibility.
The State of Ethics in PR Continue Reading »
This session offers valuable tips and insights for everyone – including those just starting with generative AI and more advanced users, as well as skeptics and AI advocates. In this session, you’ll learn how the department fosters a culture of daily generative AI use across diverse applications. You’ll also learn how to develop practical use
How to Make ChatGPT Work for You: Lessons Learned at Mayo Clinic Continue Reading »
In this one-hour webinar, Arik Hanson will help you improve your social media writing as you seek to drive more engagement and awareness with your digital marketing strategies while simplifying your processes.
How to Cut Through the Clutter on Social Media Continue Reading »
In this webinar, learn how to engage and communicate using personas to segment and target your audience. Using personas is about finding a way to communicate messages to a global audience that are designed with a specific someone in mind, rather than a generic ‘everyone.’ The aim of personas is to group our people in
Persona-Based Approach to Employee Engagement Continue Reading »
In this information-packed session, you’ll discover 10 tactics that will get your target to open, read, and respond to your email without even thinking about it! See numerous examples from various verticals, and leave ready to create insanely effective emails that prompt automatic action.
10 Human Behavior Hacks That Make Your Email Crazy Effective Continue Reading »
— IABC Philadelphia December 14, 2023, 12:00 – 1:00 p.m. Eastern No matter the organization, data and insights show our people are flooded with information. There is no “one size fits all” approach when we engage and communicate with our people. We need to segment and target. Using personae is about finding a way to