Colleen Robar is president of Robar PR, which specializes in projects that combine global thinking with her passion for Detroit, her hometown. She recently completed a full-time assignment for General Motors International Operations in Shanghai and Singapore. Before relocating to Asia, Colleen was director of corporate communications at Detroit-based Crain Communications Inc., publisher of more than 30 highly respected media brands operating from 11 offices worldwide. She concurrently served as marketing director for Automotive News. Previously, Colleen was vice president of corporate communications for Ardesta and helped several startup nanotechnology companies launch their first identity programs and communications strategies.