David Murray

David Murray has built an award-winning and best-in-class social media program. In his four years with Blue Cross Blue Shield of Michigan, he has increased the plan’s online community by over 2300%, and has maintained a content participation average between 25-30%, which is 10-15% above industry average. As an advocate on best practices in digital and social web communications, David has spoken on social media across the country, and has been featured in The Wall Street Journal Online as well as David Meerman Scott’s book The New Rules of PR and Marketing.

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