Robert Herta

Robert Herta, president of Herta LLC, is an award-winning strategic adviser to Fortune 500 companies, startups and non-profits. Previously, he was director of corporate/digital communications and global brand management in the defense/commercial truck industry. Most notably, Robert held several global communications positions during a 15-year career at General Motors – supporting senior executives, business units, product development, OnStar, auto shows, HR and Mexico. He’s a two-time IABC-Detroit president, authored articles on strategic communications and taught college-level PR/journalism. Earlier, Robert was PR Manager at Michigan’s largest home health provider. He majored in Communications and holds an MBA from University of Detroit Mercy.

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