2016 Conference

Jerry Allocca

Jerry Allocca is the secret weapon of marketing directors, known for helping them look like digital gurus to their bosses. Author of Connected Culture, a digital marketing playbook, Jerry is the founder of Connected Culture, Inc., an award-winning digital marketing agency that helps marketing directors navigate the noise of digital media. He teaches digital marketing at Hofstra University CE and is a […]

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Alison Conte

Alison Conte has been working in public relations, digital marketing and corporate communications in higher education, health care and health insurance for more than three decades. A veteran journalist, she was first published in her local newspaper at age 12, and has since written for many newspapers and magazines. She is currently a senior writer

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Heath Shatouhy

Heath Shatouhy  Is the Senior Vice President of APPrise Mobile™, a family of communications app solutions that includes theEMPLOYEEapp®, for secure employee communications; theIRapp®, for public companies to push information to their investors; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor and other event communications.

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Mary Cvetan

Mary Cvetan has been a full-time freelance writer since 2000. She focuses on health care, insurance and higher education. Recent projects include a health care reform website for UPMC, a white paper for Embrace pet health insurance, and web copy and social media messaging for Point Park University. Previously, she was the communications manager and

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Sherri Dansby

Sherri Dansby has many years of research experience and is currently a market research manager at Blue Cross Blue Shield of Michigan, managing quantitative and qualitative studies. She is responsible for research design, execution and insight generation, with a focus on health care providers. Sherri also has research experience in automotive, retail and consumer products.

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Marty Dauer

Marty Dauer has more than 25 years of experience in the areas of communication, marketing and advertising.  He joined Duff & Phelps in 2008 as the chief marketing and communications officer, where he leads efforts to promote the company’s brand through internal and external communications to employees, clients, investors and the media. Prior to joining Duff &

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John Deveney

John Deveney is the founder of DEVENEY, a top-rated presenter at conferences worldwide, and is recognized internationally for crisis and issue management for hospitality and health care leaders. John was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes” after

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Alice Ferreira

Alice Ferreira has spent more than 20 years in communications, working in education, television and healthcare where she has earned many industry awards for public relations and crisis communications. Prior to joining UnitedHealthcare, Alice was director of communications for Health Net Inc., where she managed communications for its commercial health benefit products, disease state management

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Paul Furiga

Paul Furiga is chief storyteller of WordWrite Communications. Previously, Paul was a vice president at Ketchum Public Relations, working with Firestone, Delta and Rutgers University. He spent two decades in journalism, covering Congress and the White House and working for magazines, newspapers and newswires. While a Congressional Fellow, he served U.S. Sen. Paul Simon of

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Christie Gay

Christie Gay is the founder of Bridge Consulting, a group that focuses on communication, transformation and employee engagement strategies that impact business results. Her clients include Coca Cola, Starwood Hotels, Johnson & Johnson, Kroger, and Wells Fargo. She worked in corporate America for 25 years and served as the global employee engagement and communication practice

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Chuck Gose

Chuck Gose is a corporate communication practice leader and sales director at BroadSign. He is also the host of ICology, a podcast dedicated to interesting people doing interesting things in internal communications, as well as a self-proclaimed Skyline chili connoisseur and Duran Duran fan. Chuck has more than 15 years of experience in marketing, corporate

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Megan Hogan

Megan Hogan is a digital marketer with experience in developing and implementing communication strategies, content marketing, SEO and social media. Her background in account management and freelance writing, editing and consulting creates the core of her ability to develop effective marketing campaigns. Her list of clients is varied, ranging from crowdfunding campaigns to startups; healthcare insurance

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Megan Kacvinsky

Megan Kacvinsky is a partner at Point To Point, where she leads the client services team. Under her leadership, the company’s client relationships have consistently experienced double digit growth, and client retention is over 95%. She frequently speaks on topics like demand generation, integrated marketing strategies, and trends in B2B marketing. In 2014, she received a Women

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Kent Lewis

Kent Lewis is president and founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and a fastest growing company by Portland Business Journal. Kent’s industry recognition and awards include Portland

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Cyrus Mavalwala

Cyrus Mavalwala, ABC, is an award-winning communication strategist, trainer and speaker who has been helping organizations achieve their business objectives for 20 years. After leading teams at global agencies, Cyrus founded Advantis Communications, a B2B PR and content marketing agency that delivers measureable value by integrating traditional, video and social strategies. He also co-founded Act

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David Murray

David Murray has built an award-winning and best-in-class social media program. In his four years with Blue Cross Blue Shield of Michigan, he has increased the plan’s online community by over 2300%, and has maintained a content participation average between 25-30%, which is 10-15% above industry average. As an advocate on best practices in digital

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Jake Kellogg

Jake Kellogg leads Point To Point’s creative team in translating strategic challenges into compelling creative ideas that sell. He has played a key role in the development of creative executions for notable clients such as Sherwin-Williams, Schindler Elevator, Henkel/OSI, Cree Lighting, Avery Dennison, Flavorseal and Smucker’s. He has deep expertise in the application of visual communication design

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Victor Rodriguez

Victor Rodriguez is creative owner of eurie creative, a strategic graphics/communications firm focused on branding, integrated communications and community outreach. With more than 20 years in visual communications, Victor’s holistic approach to communications is based on partnership, inclusion and collaboration – with clients, professional associations, non-profit groups and the business community. Victor is past chapter

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Stephanie Ryan

Stephanie Ryan, ABC, is director of communications at Defence Construction Canada, a federal Crown corporation. She is accountable for the strategic leadership and management of the communications department and its services across this public sector organization. Prior to joining DCC, Stephanie had a 12-year private sector career in marketing communications. She spent three years with

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D. Mark Schumann

D. Mark Schumann provides communication coaching and clinics for organizations and their leaders while serving as a professor of Communication at Fairfield University. Mark previously led global communication consulting for Towers Perrin. A past chair of IABC, Mark co-authored books on employer brand – Brand from the Inside and Brand for Talent – as well

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