Part 1: Establishing a Leadership Brand All leaders have a brand – the defining characteristics of their leadership style that characterize both how they operate and how they are perceived. Taking the time to articulate that brand for yourself is a key first step in living into that brand with intentionality and ensuring that the …
Most groups want to be strategic, but we often make assumptions about what that might look like. I addressed the topic of strategic communications at a high level here. This time, I want to be more specific about the tactics of strategy. What can employee communications specifically do to be more strategic, support change, and …
Three ways employee communications can be more strategic Continue Reading »
Big and complicated problems often generate big, complex solutions. Ken Segall puts it very well in his book, Think Simple, when he writes, “It’s in our DNA to prefer simpler things, yet we so often open the door to complexity. That’s because being complicated is easy. Making things simpler is the more challenging task.” If …
If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y. Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider. While working in corporate communications, I collaborated with people from different backgrounds. Together, …
3 Lessons Learned from a Successful Change Communications Strategy Continue Reading »