communications

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference

This year I had the pleasure of attending Detroit’s IABC Heritage Region Communication Conference! There, I took part in many sessions about everything from internship programs, to visual storytelling, to crisis communications and more. It was a wonderful three-day event filled with many takeaways – here are my top 5. (1) Visuals Matter. Ok, this …

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3 Internal Communication Insights from the IABC Heritage Region Conference

Staffbase was thrilled to continue its relationship with IABC as a sponsor for The 2018 IABC Heritage Region Conference! We were so excited that we decided to fully embrace the communication revolution theme by arriving in costume! We learned so many invaluable lessons from our fellow communication professionals who shared new ideas on how to make …

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Silver Quill Call for Entries Now Open! Deadline Extended to July 11, 2018

The IABC Heritage Region Silver Quill awards program recognizes excellence in communication in multiple and varied disciplines. Silver Quill awards are earned by outstanding professionals in our region who have proven that their communication programs effectively furthered the goals of their organizations, clients or causes—boosting revenues, reducing cost and motivating audiences to a desired action. …

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Inside Look: Priming the Pipeline

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and …

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Make 90 Seconds Last a Month…or Longer

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of …

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Level Set for Great Design

It’s a fast-paced world where everyone has an impending deadline that they are up against. Be it an internal newsletter that needs to go out, a product launch or even an annual report. It’s important to take a look at whether your internal communication team has the bandwidth and expertise to take on a larger-than-life …

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