communications

The State of Ethics in PR

— Brought to you by IABC Philadelphia Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, will join IABC Philly president Rick Alcantara for a robust discussion on the current state of ethics in public relations. We’ll dive into issues such as artificial intelligence, DEI, disinformation, and media credibility. […]

The State of Ethics in PR Continue Reading »

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference

This year I had the pleasure of attending Detroit’s IABC Heritage Region Communication Conference! There, I took part in many sessions about everything from internship programs, to visual storytelling, to crisis communications and more. It was a wonderful three-day event filled with many takeaways – here are my top 5. (1) Visuals Matter. Ok, this

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference Continue Reading »

3 Internal Communication Insights from the IABC Heritage Region Conference

Staffbase was thrilled to continue its relationship with IABC as a sponsor for The 2018 IABC Heritage Region Conference! We were so excited that we decided to fully embrace the communication revolution theme by arriving in costume! We learned so many invaluable lessons from our fellow communication professionals who shared new ideas on how to make

3 Internal Communication Insights from the IABC Heritage Region Conference Continue Reading »

Silver Quill Call for Entries Now Open! Deadline Extended to July 11, 2018

The IABC Heritage Region Silver Quill awards program recognizes excellence in communication in multiple and varied disciplines. Silver Quill awards are earned by outstanding professionals in our region who have proven that their communication programs effectively furthered the goals of their organizations, clients or causes—boosting revenues, reducing cost and motivating audiences to a desired action.

Silver Quill Call for Entries Now Open! Deadline Extended to July 11, 2018 Continue Reading »

Inside Look: Priming the Pipeline

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and

Inside Look: Priming the Pipeline Continue Reading »

Make 90 Seconds Last a Month…or Longer

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of

Make 90 Seconds Last a Month…or Longer Continue Reading »

Level Set for Great Design

It’s a fast-paced world where everyone has an impending deadline that they are up against. Be it an internal newsletter that needs to go out, a product launch or even an annual report. It’s important to take a look at whether your internal communication team has the bandwidth and expertise to take on a larger-than-life

Level Set for Great Design Continue Reading »

Communication most desired soft skill in business

It’s very exciting to know that we still have an amazing opportunity to teach, advise, guide and counsel our companies, colleagues and communities! Check out this list of the 20 most popular online classes this year. Communication courses are listed three times! There is no shortage of skills you can learn in this world. The

Communication most desired soft skill in business Continue Reading »

Best practice communications – communicating health benefits year-round: Part 1

Open enrollment communications used to happen annually. Not any longer. Changes to health care have turned benefits communications into year-round campaigns with heavy education and training components. In addition to health benefits enrollment communications that traditionally happen between September and November, there are now good reasons to plan separate but related campaigns in December/January, in March/April, and in

Best practice communications – communicating health benefits year-round: Part 1 Continue Reading »

Communicate to Win: Three Traits Leaders Need to Get Started

Jeanne walked out of the CEO’s office in a daze. Tom had just reviewed the results of the annual employee opinion survey with her. Scores had plummeted, and verbatim comments were harsh. Employees reported low morale as well as distrust of Jeanne and her senior leadership team. As the Chief Information Officer responsible for an

Communicate to Win: Three Traits Leaders Need to Get Started Continue Reading »

Scroll to Top