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COVID Vaccines: What Role Will Your Organization Play?

Last year, employers found themselves communicating regularly about protocols that had never been part of their standard operating procedures before this. Now things like social distancing and wearing a face mask are a normal part of doing business. And as pharmaceutical companies roll out their COVID vaccines, employers will again find themselves establishing policy and …

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IABC/PRSA Panel Unpacks Diversity Issues for Communicators

Organizations and their communicators face the need to foster genuine conversations about today’s societal challenges, spanning from work environment displacement and protests to an election year that is anything but “normal.” Opting out of these discussions can impact a company’s ability to grow and thrive. The Detroit chapters of International Association of Business Communicators and …

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COMMUNICATING TO MOVE FORWARD FROM CRISIS

An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, …

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MANAGING COMMUNICATION FOR RESULTS AND VALUE

Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized …

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MEETING YOUR CUSTOMERS WHERE THEY ARE … ON VIDEO

More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect …

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