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There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand …

CONNECTING EQUITY, INCLUSION AND DIVERSITY TO REPUTATION MANAGEMENT AND ORGANIZATIONAL RESULTS Continue Reading »

Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities when leaders and other financial decision-makers perceived that their work didn’t add value in a way that exceeded their costs. The same is happening to professional communicators all over the world, and it’s time to take action now …

ARE YOU A COMMODITY? THREE WAYS PROFESSIONAL COMMUNICATORS CAN AVOID THE TRAP Continue Reading »