Heritage Region Conference - IABC Heritage Region

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference

October 17, 2019 / Regional Conference / communications, Heritage Region Conference, IABC, leadership / 4 minutes of reading

This year I had the pleasure of attending Detroit’s IABC Heritage Region Communication Conference! There, I took part in many sessions about everything from internship programs, to visual storytelling, to crisis communications and more. It was a wonderful three-day event filled with many takeaways – here are my top 5. (1) Visuals Matter. Ok, this …

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Inside Look: Priming the Pipeline

August 7, 2017 / Regional Conference / business, communications, Heritage Region Conference, IABC, research / 3 minutes of reading

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and …

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Make 90 Seconds Last a Month…or Longer

August 7, 2017 / Regional Conference / business, commerical, communications, Heritage Region Conference, IABC, opportunity, politics, super bowl / 3 minutes of reading

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of …

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How was Heritage Region Conference like Yoga?

October 19, 2016 / Regional Conference / #Columbus, Cincinnati, Heritage Region Conference, IABC, professional communicator, Yoga / 2 minutes of reading

The recent Heritage Region Conference in Columbus was my introduction to an IABC conference. I am grateful that I was able to attend on a scholarship, provided by the Region. It was an amazing two days. Taking part in the conference was like a good yoga session! I came away standing taller and breathing …

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