IABC

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference

This year I had the pleasure of attending Detroit’s IABC Heritage Region Communication Conference! There, I took part in many sessions about everything from internship programs, to visual storytelling, to crisis communications and more. It was a wonderful three-day event filled with many takeaways – here are my top 5. (1) Visuals Matter. Ok, this …

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference Continue Reading »

Richmond named one of the ‘10 Coolest U.S. Cities to Visit’ by Forbes.com

Whether it’s craft beer, local restaurants, or small businesses, Richmond has made quite the impression on Tom Marchant, the co-founder and owner of Black Tomato, an award-winning and world-renown travel company. Marchant calls Richmond “buzzing with young energy and signature southern charm.” He went on to say Richmond’s culinary offerings are “cutting-edge and reason enough …

Richmond named one of the ‘10 Coolest U.S. Cities to Visit’ by Forbes.com Continue Reading »

Inside Look: Priming the Pipeline

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and …

Inside Look: Priming the Pipeline Continue Reading »

Make 90 Seconds Last a Month…or Longer

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of …

Make 90 Seconds Last a Month…or Longer Continue Reading »

How was Heritage Region Conference like Yoga?

  The recent Heritage Region Conference in Columbus was my introduction to an IABC conference. I am grateful that I was able to attend on a scholarship, provided by the Region. It was an amazing two days. Taking part in the conference was like a good yoga session! I came away standing taller and breathing …

How was Heritage Region Conference like Yoga? Continue Reading »

Level Set for Great Design

It’s a fast-paced world where everyone has an impending deadline that they are up against. Be it an internal newsletter that needs to go out, a product launch or even an annual report. It’s important to take a look at whether your internal communication team has the bandwidth and expertise to take on a larger-than-life …

Level Set for Great Design Continue Reading »

Scroll to Top