IABC - IABC Heritage Region

5 Takeaways from Detroit’s IABC Heritage Region Communication Conference

October 17, 2019 / Regional Conference / communications, Heritage Region Conference, IABC, leadership / 4 minutes of reading

This year I had the pleasure of attending Detroit’s IABC Heritage Region Communication Conference! There, I took part in many sessions about everything from internship programs, to visual storytelling, to crisis communications and more. It was a wonderful three-day event filled with many takeaways – here are my top 5. (1) Visuals Matter. Ok, this …

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Richmond named one of the ‘10 Coolest U.S. Cities to Visit’ by Forbes.com

March 7, 2018 / Regional Conference / IABC, Richmond, virgina / 1 minute of reading

Whether it’s craft beer, local restaurants, or small businesses, Richmond has made quite the impression on Tom Marchant, the co-founder and owner of Black Tomato, an award-winning and world-renown travel company. Marchant calls Richmond “buzzing with young energy and signature southern charm.” He went on to say Richmond’s culinary offerings are “cutting-edge and reason enough …

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Inside Look: Priming the Pipeline

August 7, 2017 / Regional Conference / business, communications, Heritage Region Conference, IABC, research / 3 minutes of reading

Here’s an experiment to try at this year’s IABC Heritage Region Conference. Ask 10 attendees to tell you how they explain what they do to their families or to their peers. What does it mean to work in corporate communications? You are guaranteed to get 10 different answers. Why? Because our field is diverse and …

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Make 90 Seconds Last a Month…or Longer

August 7, 2017 / Regional Conference / business, commerical, communications, Heritage Region Conference, IABC, opportunity, politics, super bowl / 3 minutes of reading

84 Lumber’s first Super Bowl commercial. The company’s first national campaign. The largest media spend in their history. The only 90-second commercial during the game. When 84 Lumber decided to create a Super Bowl commercial in 2017, it was one of the most momentous occasions in the company’s 61-year history. It represented a culmination of …

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