The IABC Heritage Region serves members in 17 U.S. states plus Washington, D.C.

We support IABC's mission by serving Region members, primarily through providing guidance, support, and development opportunities for Chapter leaders; fostering growth within the Region; and serving as a communication conduit between members, chapters, and the IABC Executive Board.

Break Through the Noise! The Smart Strategy That Will Engage Any Audience

The events of 2020 have caused every audience—from customers to media to employees—to be even more distracted and harder to reach. That’s why communicators need to create content so compelling that audiences opt in rather than tune out. How? By using strategic insights to develop communication that audiences find relevant, useful and persuasive. In this session, …

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The Forgotten Fifth ‘P’

Corporate communications often concerns crafting messages about what Steve and Cindy Crescenzo call “The Four ‘Ps”: policy, programs, products and procedures. But nobody wants a story about a program or a policy, says Steve Crescenzo. They want a story about how those things affect them or their coworkers — people. Steve and Cindy Crescenzo, Crescenzo …

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Apply Now For ‘Gift of Excellence’ Grant

Stay ahead of the game by applying now for the 2020-2021 Gift of Excellence grant, which provide scholarships to members in financial need who are seeking their Communication Management Professional (CMP®) or Strategic Communication Management Professional (SCMP®) certification through the Global Communication Certification Council (GCCC). Additional weight will be given to IABC members who live in an …

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IABC/PRSA Panel Unpacks Diversity Issues for Communicators

Organizations and their communicators face the need to foster genuine conversations about today’s societal challenges, spanning from work environment displacement and protests to an election year that is anything but “normal.” Opting out of these discussions can impact a company’s ability to grow and thrive. The Detroit chapters of International Association of Business Communicators and …

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COMMUNICATING TO MOVE FORWARD FROM CRISIS

An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, …

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