Harnessing the power of generative AI for communication: Making the tools work for you

Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). And now generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation.

Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. So how do you stand out in your role as a communicator? Leading communication experts from Davis & Company, Alyssa Zeff and Melissa Bass, will empower you to demonstrate your value as a strategic advisor while leveraging generative AI. In this session, we will explore:

• Understanding your role as a strategic advisor and how to leverage AI in your work
• Best practices for using generative AI to enhance tactical tasks like content creation
• Risks/ethical concerns of generative AI and how to manage them

This will be an interactive presentation, so come prepared with questions and a willingness to try new things!