change management - IABC Heritage Region

Best communication practices require year-round benefits campaigns: Part 2

September 16, 2016 / Regional Conference / change management, employees, Enrollment benefits / 3 minutes of reading

This article continues last week’s about the increasing need for year-round benefits open enrollment communications. This week our focus is on the finances of benefits elections with emphasis on incentives and taxes. Here are a few reasons why communicating once a year in the Fall may no longer be enough: The consequences of making a […]

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Studies in Simplicity: Microgoals

August 26, 2016 / Regional Conference / change communications, change management, internal communications / 3 minutes of reading

Big and complicated problems often generate big, complex solutions. Ken Segall puts it very well in his book, Think Simple, when he writes, “It’s in our DNA to prefer simpler things, yet we so often open the door to complexity. That’s because being complicated is easy. Making things simpler is the more challenging task.” If

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3 Lessons Learned from a Successful Change Communications Strategy

August 1, 2016 / Regional Conference / change communications, change management, marketing communications / 3 minutes of reading

If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y. Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider. While working in corporate communications, I collaborated with people from different backgrounds. Together,

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Three misconceptions about change

July 5, 2016 / Regional Conference / behavior modification, change management, internal communications / 4 minutes of reading

Experts from the Harvard Business Review to IBM to Forbes/Towers Watson agree that change programs are successful about 25 percent of the time. It follows that if you are doing what everyone else is doing, you can expect to fail 75 percent of the time. So what are some of the biggest misconceptions about change? Here are three

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