In our June 1, 2023, webinar, “Harnessing the power of generative AI for communicators,” Alyssa Zeff and Melissa Bass of Davis & Company discussed ways in which AI can support the role of communicators and offered examples of where they see opportunities for its use. If you couldn’t attend, you can watch the webinar above from our YouTube channel. […]
Harnessing the power of generative AI for communicators Continue Reading »
In our May 25, 2022 webinar, Joe Bobbey, a Trend Watch Committee member and IABC Greater Cincinnati board member, shared insight into the committee’s work. He pointed to trends the committee has identified and how they might affect communicators now and into the future. The attendees also discussed other trends they were seeing. You can
New Trends: Don’t React. Prepare Continue Reading »
During our January 25 webinar, Leslie Krohn shared her experience with influencing culture in an evolving workplace and offered tips to execute on clear and measurable communication objectives over the coming year. If you missed the webinar, you can watch it above. Also, download a copy of the presentation slides and a synopsis of the
In our June 9 webinar, Deborah Hileman, SCMP, president and CEO for the Institute for Crisis Management, shared insight into the two different certifications offered by the Global Communication Certification Council. She also shared tips and resources to successfully prepare for an exam. If you missed the webinar, you can watch it above. You can
Webinar Highlights: Why Certify? Continue Reading »
The events of 2020 have caused every audience—from customers to media to employees—to be even more distracted and harder to reach. That’s why communicators need to create content so compelling that audiences opt in rather than tune out. How? By using strategic insights to develop communication that audiences find relevant, useful and persuasive. In this session,
Break Through the Noise! The Smart Strategy That Will Engage Any Audience Continue Reading »
Corporate communications often concerns crafting messages about what Steve and Cindy Crescenzo call “The Four ‘Ps”: policy, programs, products and procedures. But nobody wants a story about a program or a policy, says Steve Crescenzo. They want a story about how those things affect them or their coworkers — people. Steve and Cindy Crescenzo, Crescenzo
The Forgotten Fifth ‘P’ Continue Reading »
An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively,
COMMUNICATING TO MOVE FORWARD FROM CRISIS Continue Reading »
Webinar attendees recently heard compelling insights from IABC Fellow Ned Lundquist, editor and publisher of the Job of the Week newsletter, and Frank Strong, founder and president of Sword and the Script Media, as they shared 2020 survey results involving top issues, trends and best practices for communication, public relations and public affairs professionals. Play
THE 2020 JOB OF THE WEEK COMMUNICATION SURVEY REVIEW Continue Reading »
Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized
MANAGING COMMUNICATION FOR RESULTS AND VALUE Continue Reading »
More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect
MEETING YOUR CUSTOMERS WHERE THEY ARE … ON VIDEO Continue Reading »
There’s a strong business case today for pursuing a more equitable, diverse and inclusive workplace. Organizations that create this environment experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Professional communicators can play a critical role in implementing the necessary cultural shifts and positioning their organization in the marketplace as a respected brand
Why have professionals in HR, IT, and even security been outsourced to low-cost providers? They became commodities when leaders and other financial decision-makers perceived that their work didn’t add value in a way that exceeded their costs. The same is happening to professional communicators all over the world, and it’s time to take action now
ARE YOU A COMMODITY? THREE WAYS PROFESSIONAL COMMUNICATORS CAN AVOID THE TRAP Continue Reading »
Digital technology is no longer the cordoned off domain of IT; it is being applied to almost every part of a company’s value chain, including work done by communicators. We need to understand the trends and complexities of topics such as artificial intelligence, machine learning, blockchain, virtual reality and big data. This November 13 webinar
ARE YOU READY FOR GLOBAL TECHNOLOGY TRENDS? Continue Reading »
How can you motivate action when your audience is unreceptive? In this webinar, Connie Feick, an award-winning communication professional from the IABC Greater Cincinnati chapter, shared real-life experiences and practical tips for meeting business goals by reaching and motivating audiences who are ambivalent or even downright belligerent. Play the recording. See the intro slides and
BREAKING THROUGH THE WALL: COMMUNICATING TO A CHALLENGING AUDIENCE Continue Reading »
Why should you consider becoming a Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) through the Global Communication Certification Council (GCCC®)? Certification is a way to track growth, plan your next steps and demonstrate your credentials to your employer, colleagues and the community. In this webinar, Deb Hileman, SCMP, a member of the
COMMUNICATION CERTIFICATION TIPS, BENEFITS AND PREP FOR SEPTEMBER Continue Reading »
What insights can help you drive results when engaging multiple audiences across a variety of channels and platforms? Curt Dudley, director of broadcast services at James Madison University in Harrisonburg, VA, shared his thoughts and experiences on this subject in an IABC Heritage Region video webinar on July 17. Play the recording. See slides with
COMMUNICATING ACROSS MULTIPLE AUDIENCES Continue Reading »
Your organization may already include storytelling as part of a strong communication strategy. Perhaps you’ve brought that strategy to life. But how often are those stories striking a chord that engages and motivates your audience? What channels are you using to get the word out? How can you be sure you’re making a difference? More
How can communication professionals make a marked difference in launching the revitalization of a significant public landmark? IABC Heritage Region webinar attendees recently heard an inspiring experience and gained practical take-aways. View the recording. Download the slides. Download a Ford newsletter focused on the ongoing project. Last year Ford Motor Company acquired the iconic Michigan Central Station
EVENT PR AND PLANNING: HOW FORD REINVENTED MICHIGAN CENTRAL STATION Continue Reading »
You know what an intranet is … but what’s a digital workplace, and how can it affect your business? Play the recording and view slides from a thought leadership webinar presented Oct. 24, 2018, by Dennis Pearce, Sr. Solution Strategy Consultant, Igloo Software. This webinar is free to IABC members. Help your organization become more agile,
WEBINAR: WHAT IS A DIGITAL WORKPLACE AND WHY SHOULD YOU CARE? Continue Reading »
IABC certification provides a great opportunity to demonstrate your knowledge and expertise. And it could help you land your next big opportunity or perform at a higher level in your current role. Download these resources, download the slides and play the recording from this special certification prep webinar, presented on October 16, 2018, by Deb Hileman, CMP,
WEBINAR: THINKING ABOUT IABC CERTIFICATION? Continue Reading »