In our June 9 webinar, Deborah Hileman, SCMP, president and CEO for the Institute for Crisis Management, shared insight into the two different certifications offered by the Global Communication Certification Council. She also shared tips and resources to successfully prepare for an exam. If you missed the webinar, you can watch it above. You can …
The events of 2020 have caused every audience—from customers to media to employees—to be even more distracted and harder to reach. That’s why communicators need to create content so compelling that audiences opt in rather than tune out. How? By using strategic insights to develop communication that audiences find relevant, useful and persuasive. In this session, …
Break Through the Noise! The Smart Strategy That Will Engage Any Audience Continue Reading »
Corporate communications often concerns crafting messages about what Steve and Cindy Crescenzo call “The Four ‘Ps”: policy, programs, products and procedures. But nobody wants a story about a program or a policy, says Steve Crescenzo. They want a story about how those things affect them or their coworkers — people. Steve and Cindy Crescenzo, Crescenzo …
An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, …
COMMUNICATING TO MOVE FORWARD FROM CRISIS Continue Reading »
Webinar attendees recently heard compelling insights from IABC Fellow Ned Lundquist, editor and publisher of the Job of the Week newsletter, and Frank Strong, founder and president of Sword and the Script Media, as they shared 2020 survey results involving top issues, trends and best practices for communication, public relations and public affairs professionals. Play …
THE 2020 JOB OF THE WEEK COMMUNICATION SURVEY REVIEW Continue Reading »
Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized …
MANAGING COMMUNICATION FOR RESULTS AND VALUE Continue Reading »