In our May 25, 2022 webinar, Joe Bobbey, a Trend Watch Committee member and IABC Greater Cincinnati board member, shared insight into the committee’s work. He pointed to trends the committee has identified and how they might affect communicators now and into the future. The attendees also discussed other trends they were seeing. You can …
During our January 25 webinar, Leslie Krohn shared her experience with influencing culture in an evolving workplace and offered tips to execute on clear and measurable communication objectives over the coming year. If you missed the webinar, you can watch it above. Also, download a copy of the presentation slides and a synopsis of the …
In our June 9 webinar, Deborah Hileman, SCMP, president and CEO for the Institute for Crisis Management, shared insight into the two different certifications offered by the Global Communication Certification Council. She also shared tips and resources to successfully prepare for an exam. If you missed the webinar, you can watch it above. You can …
The events of 2020 have caused every audience—from customers to media to employees—to be even more distracted and harder to reach. That’s why communicators need to create content so compelling that audiences opt in rather than tune out. How? By using strategic insights to develop communication that audiences find relevant, useful and persuasive. In this session, …
Break Through the Noise! The Smart Strategy That Will Engage Any Audience Continue Reading »
Corporate communications often concerns crafting messages about what Steve and Cindy Crescenzo call “The Four ‘Ps”: policy, programs, products and procedures. But nobody wants a story about a program or a policy, says Steve Crescenzo. They want a story about how those things affect them or their coworkers — people. Steve and Cindy Crescenzo, Crescenzo …
An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, …
COMMUNICATING TO MOVE FORWARD FROM CRISIS Continue Reading »