Webinar Recaps

Break Through the Noise! The Smart Strategy That Will Engage Any Audience

The events of 2020 have caused every audience—from customers to media to employees—to be even more distracted and harder to reach. That’s why communicators need to create content so compelling that audiences opt in rather than tune out. How? By using strategic insights to develop communication that audiences find relevant, useful and persuasive. In this session, …

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The Forgotten Fifth ‘P’

Corporate communications often concerns crafting messages about what Steve and Cindy Crescenzo call “The Four ‘Ps”: policy, programs, products and procedures. But nobody wants a story about a program or a policy, says Steve Crescenzo. They want a story about how those things affect them or their coworkers — people. Steve and Cindy Crescenzo, Crescenzo …

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COMMUNICATING TO MOVE FORWARD FROM CRISIS

An all-encompassing crisis like a global pandemic puts you at ground zero. The way we communicate with employees makes all the difference in how individuals and the organization move forward. This webinar on Thursday, July 23, 2020, examined how the communication and HR teams at Cambridge Systematics worked hand-in-hand to quickly recognize needs, respond effectively, …

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THE 2020 JOB OF THE WEEK COMMUNICATION SURVEY REVIEW

Webinar attendees recently heard compelling insights from IABC Fellow Ned Lundquist, editor and publisher of the Job of the Week newsletter, and Frank Strong, founder and president of Sword and the Script Media, as they shared 2020 survey results involving top issues, trends and best practices for communication, public relations and public affairs professionals. Play …

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MANAGING COMMUNICATION FOR RESULTS AND VALUE

Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute their business strategies in ways that improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shared his proven methodology during this webinar on Thursday, May 14, organized …

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MEETING YOUR CUSTOMERS WHERE THEY ARE … ON VIDEO

More than ever before, people are learning, exploring and interacting with customers, prospects, team members and a wide range of stakeholders via compelling, recorded video. Video is helping to inspire action and inform significant business decisions. During this webinar on April 14, award-winning director and filmmaker Anthony Istrico of Istrico Productions shared ways to connect …

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