He did it with mobile, with much success. Now, Mark Zuckerberg says, “Right now, the big theme and strategy that we’re executing is that we’re going to become video-first.” On track to becoming the most valuable company in the world, Facebook’s focus on video is not surprising. From a communication standpoint, the most powerful medium […]
If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y. Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider. While working in corporate communications, I collaborated with people from different backgrounds. Together,
Everywhere we turn we hear people talk about executive presence. From business to politics, people who lead look for a secret sauce to stand out in a crowd or take command of a room. This may be why, according to the Conference Board, developing presence is the top reason executives in the U.S. hire coaches.
Why use plain language when there are so many big, impressive words out there waiting for their chance in your project? Plain language advocates say that simple words, direct phrases and short sentences are the keys to sharing information with all audiences. Writing clear and concise communications can be hard work, but it will get
My mentor once told me, “Running a business would be so much easier if we didn’t have to deal with customers and employees.” While I can empathize with the statement, it is not a realistic. Since your business will always have customers, statistically speaking, a subset of those customers will be unhappy. That reality drives
Experts from the Harvard Business Review to IBM to Forbes/Towers Watson agree that change programs are successful about 25 percent of the time. It follows that if you are doing what everyone else is doing, you can expect to fail 75 percent of the time. So what are some of the biggest misconceptions about change? Here are three
Your brand is shaped by your customers online. Currently, 38 percent of customer complaints appear on review and social media sites. According to research by Harvard Business School, a single point increase in a Yelp five-star rating can increase revenue between five and nine percent. More importantly, brands can increase customer advocacy by up to
College senior wins Elizabethtown College/IABC Harrisburg’s IABC Award of Excellence Jaclyn Farrell, a senior Communications major, received the 2016 IABC Award for Excellence in Corporate and Institutional Communication at the Elizabethtown College annual awards banquet held in April. The award, sponsored by IABC Harrisburg, is presented to the Elizabethtown College student who best demonstrates and
Penn State University Students Win Gold Quill Award of Merit A team of seven Penn State University students has earned a Gold Quill Award of Merit for a communication-based project aimed at empowering citizens in the Pittsburgh community of Homewood. In a senior-level class project, Rebranding an Urban Community, the team developed a media toolkit
Discover the Possibilities: The 2016 IABC Heritage Conference student session Preparing for a career in communications, marketing or a related field? Set aside Sunday, Oct. 9, for the IABC Heritage Region’s special pre-conference student session. All students pursuing an undergraduate or graduate degree are welcome to attend. Activities take place at the Renaissance Downtown Columbus
Results of the 2015 Member-At-Large Survey Since we do not always get to meet face-to-face, last December I sent out an on-line survey to learn more about what members are thinking. Here are the results: First, members ranked these Professional Development opportunities (5 choices with #1 as most popular) 1. Webinars 2. Heritage Conference 3.